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Get new time to think. Innovative new strategies! Create detailed direct marketing plans quickly. Without spreadsheet number crunching! Profit Smart plans and manages every metric component of profitable direct marketing.
Direct response marketing and direct mail marketing requires coordinating an incredible number of complex variables. Even as campaign mails out, variables effecting the financial results are changing. With Profit Smart DM you stay in step quickly and easily. Catalogs, space ads, e-mails, any campaign with a sales result is managed easier with Profit Smart DM.
Even more important, the P&L Report is specifically designed to manage and control direct marketing profitability. Profit Smart provides special tools to improve campaign results. If a profit goal is risky, a powerful set of analytical programs, including an easy to read Break Even Chart helps you fix a problem before the potential becomes a reality.
New alternatives and creative marketing solutions are easy to evaluate with Profit Smart. You get more time to think.
Complete metrics reports - Income Statements - Cash Flows - Using Microsoft Excel.
Profit Smart DM Software creates enterprise business plans, full campaigns, or single mailing plans designed for one purpose: to maximizing sales and profits.
The power of Profit Smart comes from data drivers specifically designed for direct marketing. These drivers include response rates, advertising costs - printing, mailing, lists, and postage and over 30 important revenue and cost variables. Profit Smart handles any offer, pricing, payment structure, operational cost and response variable like “how many of the responses will actually be qualified?” You can even set the report P&Ls to calculate with or without company overheads. Break-evens are calculated automatically
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